Customers in a coffee shop

Get to Know Your Customers Day is observed annually on the third Thursday of each quarter (January, April, July, October). This is a day to reach out to your patrons and get to know them better!

When businesses get to know their customers, they can also learn a lot about where they need to grow – or in performance technology language, they can identify needs (gaps between current and desired results) which – when addressed will help them grow. Do you have a favourite locally owned and operated business where you get exceptional service? Where you are known by name and the owners know your shopping habits? I have a few of those, because we live in a relatively small town. When they don’t have what I want, they are generally willing to get it for me.

With the advent of the Internet and big-box stores, much of that personal attention has gone by the wayside. Get to Know Your Customers Day is a day to turn that around. While we should be doing this every day – make it a point to get to know a little more about your customers and make each of them feel like they are your most important customer of the day today!

A great book I discovered last year, “The Absolutely Critical Non-Essentials” by Dr. Paddi Lund, a dentist in Australia, provides some fantastic strategies – and hard evidence to help you get to know your customers. I highly recommend it.


Grow your business by taking the time to get to know your customers. You’ll be planting a seed that will flourish! Use #GetToKnowYourCustomersDay to post your best interactions with your customers on social media.

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